Documenting the hidden world behind the world’s greatest wines.
Tales of the Wine World was created to document and share the human side of wine — the people, places, and decisions shaping what eventually ends up in your glass.
Most people only see a result…
A bottle in a shop...
Something to drink in a glass...
Tales of the WINE WORLD exists to reveal the hearts behind.
Through cinematic films and direct access to some of the world’s greatest producers, vineyards and vintages, you’re invited to tag along for the ride.
Who's behind Tales of the Wine World?
Christer Byklum
With more than 25 years of experience, over 100,000 wines tasted, and eight honorary titles from Bordeaux, Portugal, and Spain, Christer Byklum is one of the world’s most respected wine critics.
His work has taken him deep inside the cellars, vineyards, and lives behind the world’s great wines — giving him rare access to the people and decisions that shape them.
This experience brings clarity. Not just to what is in the glass, but to what lies behind it.
His role is not simply to evaluate wine, but to understand it — and to help others see it more clearly.
Petter Fagelund
As a sommelier, filmmaker, and composer, Petter brings viewers inside that hidden world.
Through film, sound, and story, he captures the human side of wine — the moments, places, and people that shape what eventually reaches the glass.
He approaches wine not as a product, but as an expression of human experience. Because behind every meaningful bottle, there is always a story. His work brings those stories into view.
Together
They offer rare access to the world behind wine — where knowledge, story, and human experience meet.
Christer brings a lifetime of trust, insight, and access earned through decades spent inside the world’s most important wine regions. And Petter brings the ability to reveal that world through film, allowing you to see what most never will.
Through Tales of the Wine World, you're invited beyond the surface — into the deeper reality behind how wine truly is made.
Think of the tales as your personal portal into the world of wine.
By watching, reading the newsletter and being part of The Membership where you get access to hours of personal interviews with master winemakers not released elsewhere, something in you will begin to change.
Every new bottle you open from now on will be worth more.
Because like fine wine, there's always more layers. And the more layers you experience the more exciting the journey.
Welcome to Tales of the WINE WORLD.
Tales of the WINE WORLD is an independent publication. You being part of the membership help make it possible, and allows Tales of the WINE WORLD to continue to exist.
Thank you for your awesomeness!
